About Us

Dawn Friedkin
Dawn Friedkin
Jeff Knight
Jeff Knight
Morgan Hartzell
Morgan Hartzell
Mary Anne O'Toole
Mary Anne O'Toole
Rodney Remsey
Rodney Remsey
Steve Mermer
Steve Mermer

Management Team

Knowledgeable, respected industry leaders.

Classic Optical is led by accomplished, talented executives with significant experience in the eyecare and optical industry.

Executive Management

Dawn Friedkin, Esquire | President
With more than twenty-five years of experience in law, public policy, government, business, strategic planning, and organizational management and administration, Ms. Friedkin focuses her attention on the company's strategic development. She is actively involved with every key account and high-volume customer and is readily available to both the customers and the entire Classic Optical team.

Operations

Jeff Knight | COO
Joining the management team in the summer 2016, Mr. Knight is responsible for keeping the day-to-day operations running smoothly while aligning departments to better serve Classic's business partners. Prior to joining Classic, Jeff worked in the optical industry in Rx Operations as a Senior Manager in Lean Systems. Jeff brings his creative problem-solving skills and the ability to administer, manage and direct operations through change.

Accounting & Administration

Morgan Hartzell | Controller
Ms. Hartzell joined Classic in 2016 after making the decision to move back to her roots near Youngstown, Ohio. Passionate about American manufacturing, she brings with her 10 years of accounting management experience in a production environment. At Classic she oversees all accounting and administration functions, ensuring organizational resources are closely aligned with client needs. She has a bachelor's degree in Finance and International Business from Kent State University and an MBA from the University of South Carolina Darla Moore School of Business.

Key Accounts & Customer Service

Mary Anne O'Toole | Director, Key Accounts, Contract Management & Customer Experience.
Ms. O'Toole joined the Classic Team in 2006 with decades of key account, sales and customer service experience in manufacturing environments. At Classic, she is responsible for managing the relationship with all key accounts and large volume clients. Her team serves as the sole resource for these groups and their related eye care professionals (ECPs). She is responsible for the development and management of a key account and customer service team that is expert in each client group's specific requirements. Ms. O'Toole ensures that this team delivers the highest level of customer support possible and maintains its singular focus on the mission of exceeding customer expectations on every call for every patient.

Laboratory Operations

Rodney Remsey, L.D.O. | Director, Laboratory Operations
Classic Optical's daily laboratory operations are managed by Mr. Remsey who joined Classic Optical in 1986. Mr. Remsey, a licensed optician, manages all laboratory personnel and is responsible for all fabrication. Mr. Remsey's responsibilities also extend to oversight of the manufacturing equipment acquisition team and helps define output requirements and performance standards in the machinery evaluation process.

Information Technology

Steve Mermer | Chief Information Officer
Mr. Mermer has been with Classic Optical since 1996. With the help of his Technology Team, he has developed Classic Optical's online presence and custom software solutions to coordinate and manage benefits and seamlessly interface with the technology platforms of several state agencies, managed care companies, manufacturing facilities, and retail organizations.